Advertising is Important For Your Business

Businesses exist to sell products and services to the public for a profit. If the public does not know that your business exists, finding customers to make enough purchases for your business to survive will be a failure without some additional help. It is an important factor in business because it gets the word out about your company and establishes a presence and a brand about what you are offering.

One of the best ways to advertise is by word of mouth, also known as referral marketing or referral advertising. When other people hear good things about your business or they have a positive experience shopping with your business, they become walking billboards for your business without you having to spend additional money on ads to create it.

Advertising locally through newspapers and fliers as well as billboards can be an effective source of it when your business is up-and-coming, but expanding your advertising sources becomes important as you grow. You can extend your advertising approach out to television commercials as well as radio in order to reach wider audiences, but the revenue from your business should be able to pay for it costs for these methods to bring you the value you are looking for.

Creating an assortment of advertising and marketing techniques will help you to reach many different customer bases. Identifying a target market to advertise your business to is also very valuable, because a target market of customers will be more interested in your business than trying to appeal to masses of people with varying interests. Making sure that enough people know that you exist who are naturally interested in your product as a target is a great way to bring in customers and increase the profit of your business.

Creating an impulse in potential customers to purchase your product is very important when it comes to advertising. It can be easy to create it that puts your customer in a mindset not to purchase your product, either by unintentionally avoiding the sale of your product by focusing on information or topics that draw attention away from your product. Be sure to study the needs of your target market to get the best results.

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Small Business Ideas With Low Investment

1. Mobile Shop Business- Mobile Shop: Nowadays everybody is using Mobile Phones, and there are more opportunities to grow in the future. The way Mobile Market is growing, according to the price of opening a mobile Shop, it will be a very profitable business. You will not need too much capital for this. Start with a small shop and increase the shop as soon as income increases.

2. Grocery Shop Business- Grocery Store: Grocery Shop has always been counted as a good business idea. The biggest thing is that you do not have to have any special talent for it. In areas where the Grocery Shops are low, you can easily open Profit. If you also add the convenience of Home Delivery in this shop, it will grow faster.

3.Blogging Business – Blogging: Blogging is also a low investment business. If you write well and you have knowledge of computer and internet then this field also has immense potential for you. There are limitless possibilities for Future in this business. The beginning will be slow, which is in every business, but in a few days it can earn millions of rupees. Its best thing is that students and Part-Timers can also do this business.

4. Event Management Business – Event Manager: Event Managing is also the highest business at present. India is a country of festivals and festivals and people here organise events on weddings, birthdays and other small occasions. Most people are not able to do all the work of the event due to the busyness, so they need an Event Manager like you who can manage all the tasks and work from other workers. This is one of the Fastest Growing Businesses.

5. Beauty Parlour Business – Beauty Parlour: This business is the best and easy business for women. You can open a nice Beauty Parlour by doing 2 or 3 months Beautician Course. According to the way the use of Makeup is increasing nowadays, the future of this business is golden.

6. General Store Business – General Store: Opening a general store of everyday items in use can also be a great and profitable business. In it you can place Soaps and Shampoos, Beauty Products, Stationary and more. Women can also do this business with men. There is also great potential for Future.

7. Real Estate Business – Real Estate Agent: Nowadays everybody wants to buy their own house or take a plot and want to build their house on it. You can help him by opening Real Estate Agency. I know a lot of Real Estate Agents who help people choose home or land according to their liking, and in return receive commission of 1-2% of the cost of property. This is one of the most profitable businesses in Future Prospects.

8. Health Club / Gym Business – Health Club / Gym: At present every person, whether old or young, Ladies or Gents, all want their health to be good. For which they go to Health Clubs or Gyms and work out there. You can also earn good by opening a health club or gym in a good area. In Future, when your Health Club starts receiving good income, you can open its second branch in another area.

9. Computer / Laptop Repairing Business – Computer / Laptop Repairing: If you come to repair computer then it can prove to be a Best Business for you. But even if it does not come, nowadays many government and private institutions and Laptop Repair courses run. This course is usually three months old. You can easily open a Computer Repairing Shop by doing this course. Given the increasing use of computers, this business can be considered as beneficial for Future.

10. Trainer / Tutor – Trainer / Tutor: You can also earn good money by becoming a Trainer or Tutor. It requires a lot of money for this. If you are good in the field or in which case your guts are strong, then start teaching them to other students or people. If the number of learners increases after a while, then you can add some more Tutors or Trainers. In this way you can take this business to a very high level.

11. Professional Freelancer – Professional Freelancer: Maybe you do not consider Freelancing a business, but do you know that many people are earning a lot of money by opening Freelancing Agencies and as freelancers. If you have Web Designing, Software Development, Writing, Photo Editing, Writing, Translation etc. or any other talent you can easily earn money by becoming a Professional Freelancer. Nowadays there are many freelancing platforms that provide work to freelancers. The biggest advantage of freelancing is that you determine the time and cost of your work. There is considerable potential for this business to grow in the growing online world.

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How To Create A Business Model

Could a stranger enter your office and operate your business? They could if you have a business model that defines each step of your business process. Create one by using a simple business template that provides actual business processes.

Start with an outline of what you do each season of business.

Sell Product or Services

Define your product or services within a pictorial scale, including price, value, and description of what each entails. Give your products names that identify, define, and value the individual product or service, and then put them in your product or service journal.

Define Niche Market

Identify your buyers. Who are they? How much will they spend? How often will they buy? Will they return for more product? Are you going to meet them personally, or online? Will your buyers come to you, or do you take your sales to them?

Select Payment Options

How will you be paid for products and services? What finance plans will be available? Decide how you will accept payment and whether your accounting program will be cash or accrual. Will you send invoices, statements, and other billing options? How will you communicate collections?

How Product is Delivered

One of my favorite sections of the business model is the product section. We get to define our product, decide how it’s produced, and how to deliver our products. Some products are easy to figure out, others require a bit of finesse.

I specifically remember one product that included ordering a mass production from an auto-supply company, ordering boxes, and then spending hours inserting products in boxes, then shipping them out via USPS at the end of each day. Labeling because my most difficult problem. With each order I was downloading labels for shipping. After one particularly grueling week of shipping hundreds of boxes, my daughter found a “drop shipper” who did all the shipping.We simplified our Business Model, increased our profit, and cut a huge chunk of labor off the shipping process.

The business model offers you a selection of methods for delivering not only one product, but several products. You can drop ship some, while personally shipping others, and some can even be digitally transferred. The key is to have a plan and know what happens with each product grouping.

Service Delivery Options

Another key component of your business is the overall development and delivery of services relevant to the end game of business transactions. Every business has a certain number of services, but determining how those are performed, delivered, and completed is part of the overall business model.

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Online Business Gurus (Some You May Not Have Heard Of)

As an experienced, but self taught, entrepreneur and online business person, after learning to type at school and not much else, I turned to books and mentors when I finally decided I had had enough of being poor and unsuccessful!

Having read hundreds of books and websites, and subscribing to even more newsletters, there are some people who, over the last 10-12 years, have consistently delivered value.

Sometimes it was just one word, phrase, question or comment, that made the difference, but what a difference that was. Each step forward was a real step forward, and we all know that the journey to success is a series of steps, each building on the last.

I wanted to share with you the Top 10 Digital Marketing “gurus” who have inspired me on my online business journey so far and I’ve tried to tell you about them in chronological order – how I found them (or in Guy Levine’s case, how they found me!)

1. Robert G Allen - I became aware of the potential for making money online around 1998 / 1999, about five years after I bought my first domain name. I had long been aware of the potential for marketing any real world business online, but was totally blissfully ignorant about selling information products, making money by affiliate marketing and building a mailing list to make offers to. I, like many dyed in the wool entrepreneurs before me, was so obsessed by building a real world business, that the potential just passed me by! Luckily I was to meet Guy Levine and Chris Barrow fairly soon and accidentally did a few things right… in the meantime, my sister’s husband gave her Robert Allen’s “Multiple Streams of Internet Income” for Christmas, which I stole, devoured and which led me to read other great Robert G Allen books like “No Money Down For The 90′s” now updated for the 2000′s, the brilliant and groundbreaking “One Minute Millionaire” and also other great internet books like…

2. Joe Vitale - perhaps best known for his excellent personal development books and being featured in The Secret film, Joe Vitale is also a very experienced internet marketer – he’s been around and making money online from the mid to late 90′s (which in the history of the internet is very experienced indeed). Email marketing is one of the easiest ways to get started making money online and is, in fact, still the way that I make most of my money, either marketing my own products or services to my mailing list, or by recommending carefully chosen items by friends and colleagues. Email marketing (simplified) involves driving traffic to a page where someone gives you their name and email in return for a gift of some kind, thus building your mailing list. You then need to keep in touch with people so they get used to hearing from you and you build a good relationship with your subscribers. Joe explains how to do this very well indeed in his book “The E-Code” over a couple of chapters and if you want to get started somewhere simple, I recommend you read it. Then check out Martin Avis of Kickstart Monthly, as he is a master of using a simple text newsletter to make money online!

3. Jaclyn Easton - Her “Striking It Rich.com” book which I read around the same time. I had been trying to get an internet business off the ground, based around matching up unsigned artists in the music industry (where my husband and I had worked) with managers looking for artist to read. Jaclyn’s book was all about 23 little known websites that make more than $1 million per year and essentially many of the business models were membership sites. This inspired me so much I ended up presenting my business plan at the VERY SECOND the dot com bubble exploded, at the fancy Atlantic Bar & Grill in London, to a bunch of Venture Capitalists, during a fire alarm. Which fire alarm bell started and stopped randomly, so I was alternatively shouting into the void, or totally inaudible!

4. Thomas Leonard - founder of the Coaching movement, and Coach U, which was my online college, and then Coachville. Thomas wrote the first coaching book “The Portable Coach”, which I highly recommend still and he used email, mailing lists, research & development groups, autoresponders and everything we use today pretty much. I’ve been using the ShoppingCart he recommended, since 1999, to host my double opt in email list, handle my product inventory, automatically follow up with prospects and customers, deliver digital information products, offer both timed and % off vouchers, split test headlines and pricing via AdTrackers… Thomas was very inspirational and ahead of his time, however, he died very unexpectedly and tragically, having overcome many of his personal demons, in 2003.

5. Guy Levine - going to my first ever coaching convention, in Las Vegas, to see Thomas in action live, led me to meet Chris Barrow (my new business coach) and Guy Levine, his friend and internet marketing advisor. Guy blew me away – he was only about 19 – but one of the brightest people I’ve met. He knew way more than me about internet marketing and shared his ideas and techniques very generously. Guy has gone on to build a successful SEO / AdWords / PR company based in Manchester, have two babies with wife Martine and buy two helicopters which he flies himself to speaking gigs in. He’s a great speaker too! If he wasn’t so much fun you would HAVE to hate him!

6. Brett McFall - after getting to know Guy, Steve Watson, Paul & Philly Fuggle and I were invited to go along and support him when he was speaking at the first World Internet Summit to happen in the UK, in Wembley. There the co-host was Alan Forrest Smith who, while not one of my Digital Marketing gurus on this list, has also been incredibly influential in my life. I resolved, while standing in the audience at that first event, to speak on the stage next year. And I did, thanks to Alan, in fact I went on to speak twice for them, the only British woman to be asked to do so. I became great friends with Brett McFall, one of the co-founders of WIS as it’s now universally known, and he’s a very inspirational guy. He’s a very kind and genuine man who has helped me a lot with my speaking and promoting my business from the stage particularly. He came to Brighton just before one of our Money Gym events that he co-hosted and while we were recording videos there, we captured a very funny video of him being rained on and also being a bit upstaged by a seagull which never fails to make me laugh and remember a great day out.

7. Frank Kern - I was listening to one of Brett’s audio interviews around this same time and was particularly taken with a couple of guys who had a simple but dynamite system called “The UnderAchiever Method”. Those guys turned out to be Frank Kern and Ed Dale and they had invented a neat little system involving driving traffic to a page where you asked one question “What One Thing Do You Want To Know About……X? where X is your chosen niche. The answers were collated and compiled so you could see what most people wanted to know about, and which were the most popular 1 word, 2 word and 3 word phrases people were using. Then you went and created the product (usually an ebook, perhaps written by a ghostwriter, covering the most popular questions) and then you sold it back to your new mailing list. Most people gave the initial product away as an incentive to answer the questions and this also brought testimonials, so it was all good. Then the new traffic was sold the product along with real testimonials and using the language of the niche. Very clever stuff. I believe they sold their mini-publishing empire of niche information product pages to a UK publisher for a very large sum of money, in the end.

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